Hegemonic vs Pluralistic...

In my opinion, the pluralistic model holds more value than that of the hegemonic model as it implies that all media texts have multiple interpretations and active audiences are able to challenge and oppose particular texts if they wish to. However, the hegemonic theory perceives the audience to be passive as they adhere to the ideologies of the ruling class and thus are unable to interpret the media in any other way, absorbing and conforming to the medias subliminal messages.